Madeline Friedman is a writer and brand strategist based in New York City. She specializes in building brand voices for real people.

She defined the voice of Co-Star Astrology and contributed to global creative strategy at TikTok, working at the intersection of psychology, performance, and internet culture. Most recently, she's been creating viral video content and developing brand strategy for Pitching Ninja, helping position the account for a younger audience. Her essays have appeared in The Point and Mask Magazine. Her poems have appeared in Spoil.

With a background in literature and experimental theater, she approaches brand strategy as storytelling that shapes how people think, feel, and behave.

email: madelinefriedman@gmail.com